Friday, 26 February 2021

Foundation Friday #2: Which Huda Beauty #FauxFilter foundation should you buy?

**********This post contains non-gifted items. Gifted mentions may be present. All links used are affiliate.********** 


It's been a good year for Huda Beauty so far. First came the launch of Faux Filter Skin Finish Stick Foundation (October 2020), quite swiftly followed with a re-launch of the brand’s OG formula, reformulated, of course. Starting the new year as she meant to go on, Huda Beauty takes a plunge into a new era. Made for the masses - both are finally fragrance-free, long-wearing, and offer that sought-after Instagram-filter finish. But which one should you buy? This blogger investigates.

I never truly got on with the original formula of #FauxFilter liquid foundation and I know I wasn’t the one. Super heavy, it was hard to work with a formula that gave you a doll-like finish but more often than not separated and make us all look 10 years older a couple of hours into wear time. I needed 3 layers of hydrating primer to even consider going for it and soon after getting it, I simply gave up. It should not be this hard to wear a foundation! Fast forward a few years and we are in for a treat as Huda Beauty decides to go after a different market and releases more natural medium coverage stick foundation. Fast forward a month or two and the OG formula is replaced with Luminous Matte and here we are.


If you’re into the light to medium coverage, then #FauxFilter Skin Finish Buildable Coverage Stick Foundation is definitely for you. Buildable to natural-looking medium coverage, the formula sets on its own to a lovely skin-like finish. It’s not overly glowing and lasts very well on my combo to dry skin. It offers a doll-like filter finish without the cake and in my case does not set or enhance any dry patches, smile and forehead lines, etc. It does set quickly so you may want to consider that if you like to take your time blending. It blends easily, and I like the finish both by brush and sponge application. This launch opened Huda Beauty to a brand new market of foundation lovers, as it offers a more wearable and daytime-friendly option, as opposed to full coverage and heavy finish. It reminds me a lot of Make Up For Ever Ultra HD Stick foundation though a more long-lasting version of that. Seeing how MUFE is no longer widely available in the UK, it’s great to see a product that can replace your favorite that’s easily available through most online and some in-store retailers. It retails for £32 and you get 12.5 grams of product and comes in 39 inclusive shades. Available from Boots, Cult Beauty, and Feel Unique.


Wearing Huda Beauty #FauxFilter Skin Finish Stick Foundation (no filters)


Wearing Huda Beauty #FauxFilter Luminous Matte Liquid Foundation (daylight, no filters)


For my full coverage Queens, the newly reformulated #FauxFilter Luminous Matte Liquid Foundation offers just that, beautifully full coverage that no longer feels too heavy to wear in the daytime. And it covers absolutely everything in a single pump. Redness, broken capillaries, uneven skin tone, and pimples are no match to the powers of the new Huda Beauty foundation. Unlike its predecessor, it’s no longer cakey, and comes in a non-comedogenic formula so it won’t be as pore-clogging as the OG! Fragrance-free, sweat, humidity, and water-resistant it also offers what no other foundation has managed so far for me: it’s mask-wear proof! I’ve been reaching for it when I need to be out and about for the weekly shop since I can be sure it won’t move! It is a little heavier than the stick version, but it honestly looks stunning all day long and as with stick, I rarely even bother setting it other than under eyes and lightly in the t-zone. It’s got a lovely soft matte finish making it appear a lot more skin-like and of course, you get that Instagram filter experience here too! I was a little wary about buying it since I’ve had such mixed feelings about the original formula but I’m glad I did. It will make a fantastic wedding/big event choice too - as it will stay on all day (and night) and it’s transfer-proof too. It retails for £34 for 35ml and is also available in 39 inclusive shades. Get yours from  Boots, Cult Beauty and Feel Unique.


Lastly, for those of you interested and who may be as pale as me, I wear shade 110N Angel Food in both - it’s very light but doesn’t wash me out and has a pretty neutral undertone that I prefer in my foundations. As you can see from the swatches, both shades slightly vary in each formula. Neither oxidizes on me, however, it is a personal thing as the sebum of our skin reacts differently to the foundation formulations.


Swatched from top: Huda Beauty #FauxFilter Skin Finish Stick and Luminous Matte Liquid foundations



If I were to choose my favourite, I think I’ll stick with the Stick since it offers my preferable kind of coverage, something you can either sheer out on a good skin day or build-up to medium if you need it. Having said that, I absolutely adore the Liquid version too, and can’t bloody wait to be out of lockdown and back drinking out with my mates so I can truly test its staying powers. Both formulas offer a long-lasting finish meaning you can go to work and come home without worrying you’ll be left with a mess. I don’t know about you, but that’s super important to me. Maybe not now, when I continue to work from home but when we’re back to the normal grind you want something that lasts. Over time, as the foundation starts to mix with the natural oil, you’ll find yourself with a natural-looking glow, nothing too extreme, but simply a beautiful finish that will then last all day long.


Thank You For Reading.

With love,






Full disclaimer:

In line with an updated CMA/ASA Non-broadcast Code, if gifted products are present, the disclaimer at the top of the post will be specific if all or some products have been sent for review consideration. In the instance there's a need to differentiate between PR and non PR, all products marked with * have been gifted to Beauty Drama Queen for review consideration, therefore are considered sponsored and displayed as a form of an unpaid advertisement.

All articles sponsored by a brand, a retailer or via a PR agency where specific product placement has been paid for on top of product gifting will be clearly branded as AD.

Products I've bought myself, but there's a current or past (up to 12 months) relationship with the brand present will be marked with **.

Products unmarked have been purchased by Beauty Drama Queen, gifted by family and friends or won in a giveaway and therefore not in the scope of the legislation.




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